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SETS, SERIES AND "OTHER"
MISC INFORMATION & MYSTERIES
Many People, when first exposed to Edward H. Mitchell, Publisher, believe
That he only published scenes of the far western states. While this is mostly
true, it is also very interesting to find that he published many other types of
post cards. These are of course somewhat scarce, but probably so because they may
be in collections of other subjects and therefore not much on the market.
Mitchell’s may be found under some of the strangest categories at shows, flea
Some of the types to be listed here were obviously made in sets for
special sale and not numbered. Since they are not numbered, the number of cards
in a set are unknown except in the case of calendars which must have 12 to
the set. Also listed will be special numbered series and topics in the
regular numbered series that seem to have been published as sets or groups,
in a very loose sense.
Credit for this information must be given to: Bernard B. Lackey in his
Handbook on E. H. Mitchell published in 1975. One will find more information,
has since been found and can be found in the various listings.
This idea was for advertising and consisted of a card designed including
calendar for each month and depicting the person or idea the month was named for.
They also had the advertisement of the firm distributing them. At least two
years (1911 & 1912) have been found and 2 school ads were noted. These cards
were copyrighted in 1910 by Johnston-Dienstag-Ayres of
. The DH4a Backs San Francisco
state they were lithographed by Mitchell for Johnston-Ayres Co. The DH4 backs
were used for other publishers for the Calendar cards, by Mitchell
Throughout the regular numbered series, there is a very small scattering
of comics. Some depict girls and mules, children and mules, bathing scenes,
auto comics, etc., However, Edward H. Mitchell also published a set of cards
called "Swas-Ticklers" that are jokes or sayings printed in red, white & black
similar to Sheehan's Mottoes or "Hot Shot" cards. These are extremely rare,
the extent of the set is unknown.
SEE listing for what is currently known.
Also issued by Mitchell were cards depicting army life, in sepia. These
were probably issued late in 1915 and the artwork resembles "Private Berger"
types. See above listing for what is know at this time.
This is a very attractive set of cards. On each card is a vignette of some
scene (the same as on the regular issued) and this is surrounded by various
combinations of poppies, poinsettias and holly. Backs are very fancy green
printing of holly, but some of thus set were printed on DH3 backs. Most of the
vignettes are titled, but some are not. SEE SAMPLE --
ALSO SEE Listing
This set depicts scenes of
and "ML" backs. Mt. Lowe
There are also several scenes of
in the numbered series with and without Mt. Lowe
MTL backs. Some are numbered or unnumbered and can be found in the colored "DH1" and other listings.
SEE Divided backs
SEE Unnumbered ML
5. EXPOSITIONS AND FESTIVALS
Edward H. Mitchell printed and published many cards for the Panama-Pacific
International Exposition (PPIE) both under his own name and for some other
publisher’s. He also published under his own name for the Lewis & Clark
Alaska and the Panama-California Expositions. Most can Yukon
be found in the divided back color listings.
A. GOLDEN POTLATCH,
July 17-22, 1911. There are at least
two types of this issue. SEE Front Logo
One is an official card published for Hopf Bros. in sepia tone with
Official seal on front, copyrighted 1911. SEE
SEE Golden Potlatch Listing
listing. The others are
scenes on sepia DH3 cards. Seattle, Washington
The explanation of POTLATCH is printed on the back of the first type.
B. PORTOLA FESTIVAL
Oct 19-23, 1909. Issued for the
Festival in color on DV1 card’s, copyrighted 1909. Extent of series is
unknown. They are multi-view and decorated with people, garlands, bears, etc..
C. ADMISSION DAY 1910 FESTIVAL SEPT 8-10. Issued on
DV2 cards, in color, no copyright data. Unknown number published.
Decorative cards showing people, flags, bears, etc..
D. PANAMA-PACIFIC INTERNATIONAL EXPOSITION 1915.
A Set of four cards numbered 1915-A, B, C, & D. Copyrighted 1911 by
Edw. H Mitchell. Sepia cards, divided back with "published by Exposition
Co." and Expo. seal. (Not a typical Mitchell back) Decorative cards
with vignettes, people, bears, flags, garland, etc.. 1915-A has almost
identical front as Admission day card of 1910.
E. ZODIAC Cards. (Astrology group) unnumbered DH backs.
for number known to be published
The Following are sets, but with a special numbering system.
6. SEE HAWAII
A set of Hawaiian scene were printed under numbers H-1 through H-?. H-28 is
highest number noted. Note: A 29M has been seen! These cards are the same in appearance as the
regular Mitchell DH2 issues in color, only the numbering system and the scenes differ.
This set is similar to the Hawaiian set, but is numbered M-1 through M-?.
(M-32 is the highest number known to date.) Depicts
and the Manila Philippines
scene s in color. DH2 backs.
8. SEE MISSIONS OF CALIFORNIA
This set of 32(?) cards was published in sepia and numbered Z-1 to Z-32.
They were sold either singly or in a booklet of detachable cards, R&D backs.
and S1C to S5B backs. These same cards were also issued under the
Souvenir Publishing Co. by-line.
9. SEE "B" Series
These cards are scenes of the
at Universityof California , and are in Berkeley
color on S1B in sepia or S1C in black. Lowest number seen is B72 and highest is
B206. (one card seen with no number.) Some of these cards were issued under the
Souvenir Publishing Co & Pacific Novelty Co.
10. SEE "C" Series (Mostly C
The reason for this series is unknown unless "C" stands for
. They California
are rather poorly printed on S1C backs and not nearly up to Mitchell's Standards.
One interesting card in the series is C1161 which is copyrighted by
Edw. H. Mitchell in 1907 on the front, but is printed on a Pacific Novelty Co. Back. It is
known, that these two companies were allied, but this is the only card seen,
with both names.
11. SEE "D" Series
This Series seems to be of missions and parks. This must have been a good selling
series as they are found on many different backs. DH1, DH3, S2B, S3B, and ROD
have been seen and logged in the check list. Lowest number found is D-132 and highest
number found is D517.
12. SEE "O" Series
There are two types in the "O" numbers. The first type is printed in sepia
on R&D backs and depicts scenes of
. The second is printed in color, S1C Oregon
backs and show scenes of
. These are poorly printed as were the Oakland, Calif.
"B" numbers. Lowest number found is O-26, highest is O-228.
13. SEE "S" Series
There seems to be at least two sets in the "S" series. One running from S80 to
perhaps S110 which are sepia of black & white views of the
area. Santa Cruz, Calif.
(S1C, S3B or S5A backs.) The other set (if it really is a set, since only two have
been seen) runs in the S600 to S700 numbers and perhaps may be anything. The two
see, Padre Junipero Serra (S615) is sepia S3B back, and The Jane K. Sather (S736)
sepia, also S3B back.
Note: It has now been found that there are "S" Series beginning with S15 to S853.
14. SEE "SC" Series
This Series depicts scene of the ocean at
in color, S1C Santa Cruz, Calif.
backs. Lowest number seen, SC102, highest, SC199. Rather poor prints like the "B"
and the "O" series.
15. SEE "SF" Series
This series seems to start at SF23, "Greetings from
" a multi-view San Francisco
card in color and runs to at least SF612. All of the cards are in color and depict
. All are on S1C backs in black and a few have descriptions California
printed in upper left corner.
16. SEE "Y" Series
This series depicts
in color and is the only set of Yosemite Valley, Calif.
Mitchell’s with a white border except UN1 types. This series is on S1B backs or
S1C backs in brown or black and those seen from Y130 to Y144.
17. There is another set that should be mentioned here. although
published by Souvenir Publishing Co. They are titled "Tournament of Roses, New
" and the type of float. Which year this was can not Pasadena, California
be determined by the cards and the number of cards in the set are unknown.
Note: Color of cards is unknown, and it is possible they were not Mitchell cards.
18. SEE ALBUMS
Edward H. Mitchell also took regular series cards of various locations and
made them up into albums of 20 cards or more. Most of these were in sepia and most
of these in complete albums are long gone and rare. Cards serrated on the left
edge are from albums and in many cases are the only clue left as to the content
of the album. Cards in albums are seldom numbered consecutively.
E. H. MITCHELL MYSTERIES
The Below will indicate some that do not fit into Mitchell's normal
production of Postcards. Most are undoubtedly produced by Mitchell, but are
either plain unnumbered views, advertisements for various Hotels, Restaurants
and others. Why they were left unnumbered will remain one of the minor
mysteries. Some have been seen by Sam Stark, Walter Kransky and other collectors.
They have all been added to the various unnumbered checklists.
Monte, Hotel Del Monte, Del . Colored-DH3. California
17 Powell Streetat Market, . San Francisco, Cal
Same title as above, Colored-S3A. (exterior)
Hotel Jefferson. Turk and Gough Streets
N. W. Gray - C. E. Luizee. Colored-DV1
Office and Lobby, Hotel Steward Geary near
. Colored-DV2 San Francisco California
Louis XVI Reception Room, Hotel Stewart, Geary near Powell
. Colored-DV2 San Francisco, California
Hotel Stewart from
Union Square, San Francisco, California.
Washington . Colored-HMW Hotel Los Angeles California
W. G. Potts Proprietor. Sepia-DH2 Seattle, Wash.
Hotel Victoria Cor. Bush and
Stockton Sts., , San Francisco
. Sepia-DH2 California
, Hotel Land Sepia-S3B (slightly altered) Sacramento, Cal.
(Hotel Seattle) Pioneer Square,
. Sepia-DH3 Seattle
Arlington . Sepia-DH2 Santa Barbara, California
The same title and view, but with ad on back and different title
. Santa Barbara, Cal
Colored-S4B (same as sepia view)
Arlington Hotel, (entrance)
Colored-S4B Santa Barbara, Cal.
. Colored-UN1 Seattle Washington
Highland Springs Hotel Lake Co.
Craig & Kerr Managers. Cal.
Court, Huntington Hotel,
Colored-T1 Pasadena, Cal.
(original title and number, overprinted with gold stripe)
Colored-S4B Santa Barbara, Cal.
City of Paris Dry Good Company
, Royal Insurance Building . Colored-2030 San Francisco, California
2. RESTAURANTS, ETC.
Dining-Room of Blue Lakes Hotel, Midlake P. O. Lake Co.
. Colored-UN1 California
Dining Room St. George
Sepia-DH3 Hotel Santa Cruz, Cal.
Miramar cafe, Sausalito, Marino Co.
The Original Swains Bakery and Restaurant
140 O'farrell Street
opposite Orpheum. Sepia-DH2 San Francisco California
, Davenports Main Entrance. Colored-UN1 Spokane Wash.
, Davenports Spokane, Wash. 's Great Restaurant Spokane
established 1889. Colored-UN1 (main aisle, east room)
3. SANITARIUMS, HOSPITALS
St. HelenaSanitarium, Sanitarium . California
A Viewpoint from Loma Linda Sanitarium Loma Linda
Colored-view with inset-SAN
Sanitarium Glendale . A Glendale, Cal Southern California
Health Resort. Colored-SAN
Sanitarium, Paradise Valley . Sepia-DH2 National City, California
, St. Vincent Hospital Sepia-R&D Portland, Ore.
Colored-S4A Sawtelle, Cal.
, City Park . New Orleans, Louisiana
The Haunted House and Looking up
Royal Street, New Orleans, Louisiana.
. New Orleans, Louisiana
MME. John's Legacy,
. New Orleans, Louisiana
This set of cards are similar to the "Y" series,
but are unnumbered. They are color scenes-S1C with
backs in black. The ones that have been seen are listed below:
(350 feet) Vernal Falls
Upper Yosemite Falls
Bridal Veil Falls
These cards were probably intended for distribution by the place
or institution depicted and carry an advertising message.
They are listed follows:
Sun Cured Raisins, stacked, Fresno County,
Picture of Raisins in color-DH2. "Prize Raisin Bread Recipe"
Fresno , Stored County Raisins Sunshine, California , Fresno
First National Bank,
. Colored-DH3 Berkeley California
Peoples Savings Bank, 8th and "J"
Sts., San Francisco
. Colored-DH2 California
Same as above with advertisement on back.
In the left Foreground is
, the ground floor Flood Building
of which is known as Railroad Row. The Offices of all the
Principal Railroads being located there. Colored-DV2
Cawston's Ostrich Farm,
. South Pasadena, California
Old address overprinted front and back and the legend
Store, 313 Broadway, New City " Los Angeles
Printed in black. Colored-DV1
Same, but ad for "Tilton's Trolley Trip 100 Miles for 100 cents"
has been added on the back.
Old Baldy Mt. and Birdseye view of
Sepia DH3 Pomona, Cal.
For Illustrated booklet and other information.
address the board of trade,
. Pomona, California
Printed in dark sepia on front of card.
, Mission Founded 1769" printed in San Diego, California
1/4 inch red letters on picture of Missions. Colored-DH2
Additional information about olives and "Old
Olive oil, in red on face of card.
CalvaryPresbyterian Church, Colored-S4A Long Beach, Cal.
Further information about building in red on front of card.
, Naval Station, Columbus Recreation Building
Three scenes in black-S1C. Bremerton, Wash.
Interior (probably a dance) with sailors and girls,
exterior scene and interior lounge of library with sailors.
Pacific Mail Steamship Company's Steamer "
" 9000 Tons and Persia
additional information in black on face of card.
Card depicts steamer in color-S3B
" in 1/2 inch white letters on birds-eye San Francisco
view of Bay Area in color-T1
Big Tree Club House, Big Tree Grove near
. Santa Cruz, Cal
#2259. This card is really not a post card, but only had
advertising on the back, but had to be listed somewhere.
in black and white, no Mitchell name anywhere.
Same as Above, but in Sepia and Edw. E Mitchell by line.
7. There is also a set of cards that do not look too much like
Mitchell’s, but more like the type later published by Paul
Newman of Los Angeles, but Mitchell’s they are.
All in color-S4A or S4B backs. Titles follow:
Eight & Broadway, L. A.
Eagle Rock, L. A.
, Busch Gardens Pasadena
Point Fermin L. A.
Colorado St. Bridge,
Storm on the Pacific
Cable Car on
8. The below set of cards are all of the UN1 type in color except
the last four which are UN2 types. Titles follow:
Seventeen Mile Drive
, Chinese Fishing Village Monterey
, Bathing Beach Seattle
Klamath Springs, Beswick
, Pavilion Leschi Park Seattle
, Kinnear Park Seattle
, Colma UN2 Marshall Monument
Napa Soda Springs, UN2
, Upper Falls UN2 Spokane
Log Cabin, Eldorado Co. UN2
9. Four other cards seen that are unnumbered and untitled
Front and Back. All in color.
(sailboat in moonlight) DV2
) T4 Alaska
(harbor showing sailboats, one named Fourth of July) DV2
(gates to park) DV2
10. Unnumbered and untitled on front, by 68-San Gabriel
on the back. In color-S1B Mission, Cal.
11. Was Titled (and numbered) but obliterated with green stripe.
Shows horse and buggy and dog on dirt road in forest.
In Color T3
12. Other Miscellaneous that must be listed somewhere.
a. Babies. Not counted, but must be over a hundred babies in
color on DV2 card. (Note: Burt Reynolds in his famous pose
as child near bottom of card)
b. This card is very strange. Denny
, Blaine Park , but Seattle
over-printed (in error) with some unidentified mission. It
was mailed from
to California in 1910, but Massachusetts
why anyone would buy and send this card is among the
great Mitchell Mysteries.
13. The Following three cards will be described in their entirety
as they are Mitchell Sample cards and as such give a good
clue as to number of cards in set, date of issue and cost.
These are relatively rare cards.
a. 1442 -
Bridal veil falls, , Yosemite Valley, California
Aug 13, 7-pm, 1908 and hand San Francisco, Cal.
addressed to Messrs. Smith Bros. 462-13th
St. , Oakland . Cal
The ad was hand stamped in purple in the correspondence
section and states:
THIS SAMPLE POST CARD IS ONE OF 32 JUST PRINTED AND READY
FOR IMMEDIATE SHIPMENT. OR LINE OF 1500 SUBJECTS, MAINLY
PACIFIC COAST VIEWS, CONTAINS MANY SALABLE IN YOUR LOCALITY.
TRADE PRICES: 75 cents per 100 postage 7 cents, $7.00 per 100
express 70 cents.
Edward H. Mitchell Publisher of Colored Post cards,
3363 Army St. San Francisco.
The number was inked in by hand.
b. 1353 - Grotto Geyser,
, Yellowstone National park
(copyright 190 ? G. B. Joslen) in color T3
(copyright date obscured by tip of tree.)
August 12, , 1908 San Francisco, Cal.
and hand addressed to Mr. A. T. Nelson
Box 906, Boise. . Idaho
The ad, hand stamped in purple, is the same as the previous
example with the handwritten amount of 32 inserted.
Note: Both of these sets were later printed on type DV1 cards.
It is interesting that #1364 and #1365 were inter-changed in
the two sets. There were other minor changes in the two sets
as example the copyright information was removed from the
title and inked in elsewhere on the card.
1118 - Snohomish County CourtHouse . Everett, Washington
in sepia-DH2. This card is unused. The ad is printed in red
on the back left side. This explains at least two things.
(1) Why some Sepias had a border, (ordered that way ?) and
(2) the name "Souvenir Post card Co.?"
An additional type of sample card used by Edw. H. Mitchell
was simply the card published, with hand stamped notation in
purple on the back:
"SAMPLE PLEASE PASTE THIS IN YOUR SAMPLE BOOK."
The Second category contains some really interesting puzzles and consist
of three types.
1. Sing Fats
These cards have the R&Q back, but printed in orange and
rather poorly printed. The front of the cards depict
various oriental people and scenes. Printed in black at the
bottom of the card: Published by Sing Fat & Co. These cards
are hand colored. Did the Sing Fat Co. copy Mitchell's
back and print their own cards, or is this another Mitchell
first" How many there are is unknown, but the following
few have been seen.
Japanese girl (waist up)
Japanese girl (full view) and tiger lily inset.
The only titled card seen:
THE GRANDEST CHINESE STORE IN
2. Cut and retitled Mitchell’s.
This group of cards are undoubtedly of Mitchell origin, but
someone, somewhere, sometime, cut off the Edw. H. Mitchell
by-line and/or title and retitled the cards. Some of the
retitling, was printed on the cards, some hand stamped and
some typewriter. In the retitling, as original lake in
California becomes a lake in Washington, a cliff at
becomes a cliff in
. All these cards are of course Oregon
considerably smaller than original, about the size of a PMC.
Who did the cutting? Probably not Mitchell as he could easily
change the titles. But perhaps there were remainders that
weren't selling and in fact he did do the trimming. If not
Mitchell, and whoever did it, was he authorized by Mitchell or
was this a Watergate job? These cards are not plentiful and some
that have been seen are listed below:
7061 A Placid River Scene,
. Title printed in California
black block letters, Color R&D back
29 Peculiar Rock formation in the Northwest. Title
printed in black block letters. Color DV1 back.
Originally, 1344 Sheep eater Cliff,
No# Winter Scene near
Titled in red. Spokane, Wash.
Color DV1. Originally, 1444 Floor of
in Winter. California
Trees in Bloom. Titled typed in Bitter Root Valley
black color DH1 back. Originally, 2786 Apple trees
No# Road from Calistoga to
Petrified Forest. Title printed
in black italics, color DV1 back. Originally, 118 Mt.
Tamalpais, California, from the divide.
2827 Scene in
Titled printed in black Yakima Valley, Wash.
block letter. Color DH1 back, Original title unknown.
Scene. Title printed in black Washington Lake
letters. Color DH1 back. Originally, 1115
, Hayden Lake
. Spokane, Washington
Scene. Title printed in black Washington River
italics. Color DV2 back.
. Post Falls, Idaho
One card not cut, but old title covered by a piece of
sky from another card and new title printed in red.
. Los Gatos
A Possible clue for more confusion to the above situation
is furnished by #1208 (T1). This card is titled in
typical Mitchell fashion (red block letters)
SOUTHERN PACIFIC RAILROAD CO'S HOSPITAL,
. This also was found with a not typical CALIFORNIA
title in black A
LIKE " DETROIT
In the early days of Mitchell only a few of this type of
card had been seen, mostly on UN1 backs and although the
back was familiar, the front did not have the Mitchell "look"
The Titles were wrong as they were printed in pale grey
block letter similar to some "
’s" and the picture Detroit
side of the card did resemble "
." (If you didn't Detroit
look too closely.) Hence the title "
However, in this group was one card that just didn't fit,
front and back. The back was a fancy PMC unlike any Mitchell
yet seen. and there the matter rested. The cards were sometimes
numbered and sometimes not.
Some of the photos were "Mitchell like" and some not.
Recently, considerably more of these cards were obtained
and many more PMC backs were noted of the same type as previously.
This leads to the only exception to all the knowledge coming
from the cards themselves, namely, book research was
undertaken with the result that the PMC type back was located
in "The American Card Catalog" by J. R. Burdick, on page 139.
But that only deepened the puzzle! According to Mr. Burdick,
This was an early back, usually unsigned, but known with
Wall-Nichols imprint as printed by Mitchell. In the text it is
pointed out that perhaps the credit line only appears once
per sheet of cards. it is further stated this is a limited
issue and may be Mitchell's first.
The Problem is, these cards are poorly printed
(unlike Mitchell). If they were his first, why did he still
print them on UN1 type backs which didn't come into use until
at least 1901? Edw. H. Mitchell was doing a much better job of
printing than this from 1898 onward. So we have the situation
that either he continued to print these poor cards, using strange
(for Mitchell) title lettering long beyond his "first" efforts,
or that for some strange reason he loaned his name to cards
printed for Wall-Nichols.
Another source of "book" information, was the March-April
1954 issue of "Post Card Collectors" magazine.
Here Mr. W. Bourcy-Beckley states that these cards are
type A-1. If this is indeed true, then perhaps Detroit
Edw. H. Mitchell loaned some of his later post card stock to
Detroit Publishing Co., after 1901. (UN1 types.)
Once again, though,
was already doing a much better Detroit
job of printing than this effort, so it seems another
blind alley to be determined in the future.
It is quite likely that these "backs" were printed by an
entirely different source and only incidentally used by
Mitchell and or
In any event, until other evidence comes to hand, they
will remain "
Like." The cards seen so far are listed Detroit
below for information purposes.
, Stow Lake . Huntington Falls
2. Seal Rocks.
7. Chinese Merchandise Store.
. Santa Barbara
16. View Looking down Third Street, Union Iron Works in distance
18. Giant Redwood.
19. Lick Observatory.
. Mt. Tamalpais
21. Cliff House,
Cliff Roadand Seal Rocks.
28. The Three Great Newspapers, Chronicle Examiner, and Call
29. Union Square, San Francisco.
56. State Capitol,
. Sacramento, Cal
. Home of Ramona, California
61. Powell Street, Looking up to California Street Hill.
64. Field of California Poppies.
. Latourelle Falls, Oregon
. Mount Hood, Oregon
. Bridal Veil Falls, Oregon
71. Mission Santa Barbara Corridor.
, Mission . San Diego
. Hotel Del Coronado, Southern California
No# Spacious Residence in
#10, 64, 71, 77 are definitely Mitchell photos (appear on other
Mitchell cards). Most of the examples above were postmarked
late in 1904 or early 1905.
The Photo used on #20 of this group is also used on a Weidner
type card titled, Scenic Railway,
, Mount Tamalpais, California
unfortunately Mr. Weidner's name doesn't appear on this card.
No one wanted credit?
#28 is a Waters & Co. photo.
#71 of this group appears as Mitchell #263 UNV appears on the lower
right front. Copyright: 1898 by Geo. P. Thresher.
To end this special information section on Edw. H Mitchell Postcards it must be
said that there are still many items that can still be found to
document all the works of Mitchell. The undertaking of the data so
far has taken many years to put together into a usable form. You will
find many instances of why a comma or period is missing, but every
effort has been made to show exactly what is on the card. Yes there
are misspelled words, etc.
If you have found a card that does no exactly match the checklist
for MITCHELL cards or material-Contact Walt:
firstname.lastname@example.org ASAP. Note: Do not change subject line in email message.
Enjoy the world of Edw. H. Mitchell!
Here is an example of advertising that can be found on the backs
Of some E. H. Mitchell Cards
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